Attraction Marketing – Bringing Leads to You Article Source
Attraction Marketing – Bringing Leads to You Article Source
The internet has opened up many new opportunities for entrepreneurs, allowing them to easily compete against large corporations. In fact, a savvy entrepreneur will employ attraction marketing techniques to generate leads which will give them an edge over their larger competitors.
Understanding Attraction Marketing
Attraction marketing is at the opposite end of the spectrum to traditional marketing. Rather than looking for customers, the savvy marketer understands that by establishing an authoritative presence online and building a loyal following, they will be able to bring leads to them rather than hunting for them.
Essentially, the basis of attraction marketing is to offer value to prospects first, without asking for anything in return. This establishes the marketer as a trustworthy person in the eyes of his or her audience. Their audience subsequently behaves as if they were part of an MLM network by referring new readers to the marketer’s blog. Thus, the snowball effect comes into action as more and more people join the readership and, subsequently, become full-blown leads.
Making Money Online Is Easier With Magnetic Marketing
While your first instinct may be to state that you are interested in making money online and not wasting time, you need to look at the matter objectively. First of all, the time you spend hunting for clients would be better spend producing high quality content to offer your readers. Why? Because the number of clients you can find is tiny compared to the return of having a loyal readership that can be compared to having your own sales force.
Not only will loyal readers convert into even more loyal customers, but they will also refer other people to your site. Look at it from a purely mathematical point of view. You are a single person and you can find a limited number of customers. However, even if you have only 50 loyal readers who consider you to be trustworthy and they refer one person each to your blog. That’s another fifty prospects that can refer more people and, thus, the snowball starts rolling and picks up more and more snow. It’s the very definition of viral marketing, carried out in the most effective way possible.
First, to create a loyal audience you need to offer high quality content that is interesting, useful and helpful to your readers. You also need to make sure that you continually update your blog to provide fresh content and keep your readers coming back. However, you need to make sure that people find your blog in the first place.
You have two ways to make sure people find your site. You can take the long, yet free route or you can opt for a faster solution, which, however, can cost a pretty penny. The ideal would be to combine both SEO, your free option, and Pay per Click marketing to improve your chances of being found.
Benefits of Attraction Marketing
You will find that listbuilding will be much easier and more cost effective using magnetic marketing techniques to create a loyal following, than if you try to track down clients on your own and trying to convince them to buy from you using various sales techniques.
Another advantage attraction marketing has is that you can learn from your audience what they want, which means that you can create products tailored to exactly what they need. The number one law to marketing is to offer the market exactly what the market wants. And you can have this information at your fingertips, almost for free.
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