When it’s time to build your home business online, should you choose to work with a blog or a website? This is a great question to ask and no time is better than when you’re first making the transition into the role of home business owner rather than an employee for someone else. There are pros and cons for blogs and websites and ultimately depends on what your goals are and how much time you plan to devote to either to decide which is the better choice for you.
Blogging is a time consuming endeavor. The payout though tends to be quite nice for business owners interested in ranking well in the search engines. Because blogs are frequently updated with fresh new content, the search engines generally show a lot of love to them. This means that blogs are often to rank high in search engines (and stay there) much faster and longer than static websites.
WordPress is the most common blogging platform with good reason. It is much easier to learn to operate and build a WordPress blog than it is to design and create your own static site. You won’t even need to learn the most basic HTML when working with WordPress. Then there is the fact that because it is so popular there are many addons and plugins that work with WordPress sites to make your blogging job much easier. The downside is that you must update frequently and you may have to work a little harder to build some of the credibility that is more easily offered to owners of static websites.
The biggest con when it comes to building your own home business website is that it can be very complicated. There are a lot of subtle and not too subtle nuances that go into creating a great website you’ll need to learn in order to do it right. Unfortunately that isn’t the only downside for website building.
The other is that search engines are not as willing to share the love, by way of high ranking, with websites as they are with blogs. Part of the reason is the fact that blogs post new and unique content frequently while websites are not generally updated as often.
Which is a Better Choice for You?
The choice is your choice and yours alone but there are times when blogs are better for your business and times when a website is the only way to go. Are you trying to create one landing page that will rank well and from which you can funnel all of the traffic you generate to other pages for the products you’re promoting? Or, do you want people to come back often and check frequently for updates to your site while it’s quickly climbing to the top of the search engine heap in your chosen keywords?
Once you have the answer to that question you’ll know, without a doubt, if a website that is static or a blog that is always being updated and added to is a more appropriate choice for your business.
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