List building is one of the most important skills for home business owners to master. This is a skill that isn’t often used when working as an employee for another company but one that is as beneficial and important to carefully build and refine for the small business owners as corporate secrets are for the larger conglomerates. Making the move from employee to business owner has plenty of challenges to overcome. Building a proper mailing list for your marketing efforts shouldn’t be one of those challenges. This article will teach you what to do to make reaping the rewards of building your list more profitable for you.
Offer Incentives to Your Subscribers for Making the Purchase
The odds are good that many people on your list are there because you offered them some form of incentive to get them there. In other words, you know incentives work or you wouldn’t have half your list. This is where many marketers stop offering the freebies and start pitching products. It’s also where they manage to lose many subscribers who might have purchased if they were only made an offer they couldn’t refuse.
Incentives are awesome for encouraging reluctant people on your mailing list to buy. Consider offering buy one get one offers on similar products that you own (as in information products or products that you yourself create). If you are working as an affiliate or part of a sales force like in an MLM company, offer some sort of incentive to your audience by way of discounts, free samples, or even ebooks that you create to help them use your product with their purchase. People like getting things for free, you learned this during your list building experience, and are often more likely to buy something if there is a little bonus attached to the purchase – even if the item is something they do want and/or need.
Consider Rewards for Frequent Buyers
People love being rewarded for being your loyal customers. Even if it’s a coupon for some small freebie or a percentage off a future order, loyal customers will appreciate the gesture and return to buy in the future.
Think of this as your “thank you” gift to honour the customers who are helping you build your business. It may cut into your profits slightly but the goodwill this kind of gift generates will far exceed any temporary pain in the profit margin area. Additionally, the word of mouth that is often generated by these happy customers may be the best list building endorsements you’ll ever come across.
Incentives and rewards each offer excellent reasons for satisfied customers to come back and do business with you again and again. There is no list building exercise that is more profitable for you or your list than offering free gifts. It makes perfect sense that this will also encourage your subscribes to make purchases too. Try it today and you’ll see for yourself why all the big names in the business are doing it.
Walang komento:
Mag-post ng isang Komento